Bharti Airtel Adds Large Number of Subscribers The record net adds underlines its strong performance driven by customer preference for its network. Airtel has grabbed a large share of new 4G subscribers. A senior company official said about this, “We are seeing a clear customer preference for our network and product propositions like Airtel Thanks. We are confident of exiting the quarter with record net 4G subs adds.” This is a big win for Bharti Airtel, especially in the tough times, where the telecom operator needs to rake in as much revenue as possible. There are other steps as well, which are helping the telecom operator in upping its revenue so that it can overcome the financial hurdles that it is facing in the form of dues. Reliance Jio Losing Subscribers Due to IUC Another major thing that might have possibly attributed to the rise of the subscriber base for Bharti Airtel is the introduction of the IUC cost from Reliance Jio. It was in these months only that Reliance Jio brought the 6 paise per minute cost to the subscribers for making calls to other operators. This disappointed a lot of customers of Reliance Jio, who might have ported their number to other operators and the closest best choice happens to be Bharti Airtel in this case. Vodafone Idea, on the other hand, is losing subscribers because of network integration which is affecting the quality of network during the transition period, hence, in such a scenario, Bharti Airtel is the go-to option for subscribers when porting from another operator. BSNL has no 4G network right now, which is why BSNL is not being considered by the subscribers. Bharti Airtel Being Helped by Good 4G Network The company official cited above has also said that Airtel has a pan-India 4G network and plans to shut down the 3G network by March and redeploy the spectrum for 4G, This is expected to boost the 4G capacity further. Airtel has invested close to Rs 50,000 crore in the last two FY to ramp up 4G networks. It recently rolled out India’s first Vo Wi-Fi services starting with Delhi NCR. Bharti Airtel has also deployed the premium 900 MHz spectrum as the LTE900 technology in a lot of areas of avail good network quality to the customers. Also, post the data tariff hike, Bharti Airtel is offering unlimited calls to the customers which is another attractive thing that customers get over Reliance Jio, where they still have to pay IUC in some cases.
